There are two common ways of selling software: either online or in a store. Both have some kind of advantage, both for the costumers and for the merchants. It is in the merchant's interest that his/her clients know about the product, and the way to achieve this point is through advertisement.

There are advantages and disadvantages to advertising software in a retail store. The main advantage is the presence of a salesperson, who can field questions from the prospective buyer. The buyer may also be attracted by the medium that the software comes on, such as a CD or DVD. The main disadvantage of the retail environment is that there will be other similar products competing for the same customers.

The techniques used for distributing and advertising a product sold online is not the same as those used in stores. advertising software over the internet can be accomplished much more consumer explicit. The use of marketing software, which for instance sends out e-mails automatically to customers who have purchased a similar product before, is also less costly. This is one case for using ecommerce software to promote a product.

Another way to advertise software online is by employing popup windows. This method is less personalized, but the numbers you will connect with make up for the generic approach it takes. Popup windows also cost you less than ecommerce software, since you will pay only a small fee for every view the online ad gets.

%NL% The disadvantage for online advertising is that there has been desensitization among frequent online users toward online ads. This is due to the extensive and sometimes intrusive use of advertisements on a number of websites. As a result, users tend to just block out the ads.

It is also noticeable that some Internet users are now afraid of clicking on any advertisement online, especially in the case of advertising software. Consumers have become aware that they might inadvertently install a virus packaged along with software they have downloaded, and it is no wonder that this makes them leery of clicking on an advertisement.

I personally count myself to those, who prefer to do the research for software online and then go into the store and buy the product. Therefore I am influenced by the advertisements online, as well as those in the store.