You probably have just published your book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation! Getting the attention of consumers though, can be really tough. As there are over 300,000 books hitting the market every year, it is vital to get yourself out there and tell people that your book is available both nationally and locally!

As you know, national attention for your book is fantastic, but that is not to say that there is not any power locally. There absolutely is! Marsha Friedman, Founder of Event Management Services, a national publicity firm says that "Building attention for you book on a local level will really grow your fame and recognition as an expert which will benefit your national campaign. If you can create the local "buzz" you will also get some fantastic media experience that will come in handy when the national media starts calling!"

The good news is that there are lots of local media that are interested in interviewing authors just like you. This gives you an upper hand in grabbing their attention, and you will also gain their support in spreading the word about your book!

So If you want to create solid book "buzz" in your hometown, here are some of Marsha Friedman's recommendation that will help you achieve your promotional goals:

*Book Signings: When it comes to the secret weapon of gaining local exposure for your book, they don't make 'em any stronger than this! At every book signing: Will drive distribution of your books into the stores where you have the book signing The store will give you free advertising in their customer mailings Highly visible placement of your books in store a week before your signing Employees of the book store will give you valuable third-party endorsements As you can now see, these really are a hidden book promotional goldmine. Marsha Friedman says, "Do as many as you can. Even look at other cities that are close by. Heck, even get your family and friends to set up signings in their local book stores." So let's get out there and create the buzz that sell the books!

* Talk Radio Interviews and Television Appearances: Generally speaking, every city has radio and television programs that have a format for guests. Marsha Friedman adds, "Go on the internet and do some research to see what is available in the local market that you are targeting. Marsha Friedman says, "Look for those with a format for guests and find the contact information for the producer." Then pitch like mad! Aim to get as many interviews on TV and radio as possible.

*Local Print Media : Marsha Friedman says, "When it comes to the print media, at EMSI we find that "Tips" type articles have an extremely high pick up rate with newspapers and magazines. If your topic offers any sort of solution to a problem, then a "Tips" article is what I would suggest." Write an article that gives 5-7 helpful, quality solutions (or "Tips") to a problem that many people face. Find the print publications in your local market, do web research and find the relevant contact information for the editor that would cover your topic. No one relevant listed? Gun for the editor-in-chief. Write it so that it would be ready for publication!because if it is there is slight chance that they may print the piece "as-is." But since you're a writer, this should not be a problem.

Aim to get as many as humanly possible. If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without costly monthly retainers .