It has become more competitive than ever in today's current business climate. There are millions of products hitting the market every year, many which die within the first few months after launching. How can you stay competitive and keep consumers educated about your company, product or service? By using the power of public relations!

publicity can help you talk directly to consumers through talk radio and television interviews and having your article featured in newspapers and magazines.

Television is one of the most popular of these mediums as it seems that everyone nowadays wants their "15 minutes of fame." "The audience thinks that if you are on tv you must be a celebrity of some sort, so when you appear as a guest on a TV show your credibility goes sky high" says Friedman , Founder of Event Management Services Incorporated , a national PR firm. Here Friedman will shed more light on the television medium and offer some insights on how to get the most out of your time on-air.

1. It's all about the visuals. The great thing about TV is that you get to see what is going on in addition to being able to hear what is going on. ." Marsha says, "The producers of television shows think visually, and really want topics that will grab the attention (and keep the attention) of their audience. They want compelling conversation and pictures that will grab their viewer's attention."

In working out a visual for your appearance a trick you can use is to ask yourself how you would explain your message to a child. Can you think of any images that would really support your message and topic when you are a guest on a television show? " As an example, if you sell life insurance your 'visuals' could be graphs of the mortality rate of women vs. men to match your conversation about why women need to protect themselves and their children against the loss of their spouses" adds Marsha .

2. All newscasts have different demographics. Marsha says, "All of the main newscasts of the day are directly targeted to a drastically different audience . The early morning shows are usually watched by working adults and families getting ready for school. Afternoon shows are more geared to lifestyle segments. The evening shows are more focused on getting the hard news out. " Once you know your topic and message, check and make sure what newscast you would benefit the most from when you are appearing on the show as a guest.

3. Be sharp and concise. As opposed to talk radio interviews, TV interviews are short (typically 3 to 5 minutes) so you have to be REALLY sharp about knowing exactly what the message is that you want to leave the audience with and how to get it across in such a limited time. Marsha says, " Before you go on air really get your sound bites down. When you are appearing in front of millions of household nationwide, a little practice before hand would not go amiss. " 4. Don't look like a slob. Nothing turns an audience off more than a guest who's physical appearance is disheveled. The sad truth is that audience members are not really going to believe a person who looks like a bum. Marsha adds, " Make sure you look good as your appearance will make a lasting impression. Do your clothes fit well (not too tight)? Are they clean and pressed (not old and ratty looking)? Are your shoes clean and polished? Is that red shirt you're wearing, really the right color for you? Does that tie really go with that shirt?" A professional, clean and pressed look will help the audience, and the host, to focus on your powerful message.

So now you are ready for your close up! If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.