Gaining PR through the use of the media is a valuable way of building your business. Sadly many companies focus their campaigns on advertising while completely overlooking the merits of PR.

Have you ever picked up a national newspaper or industry trade magazine and seen one of your competitors featured in an article and thought "Should my company be doing this? What is the value to having my company featured in an article like this?" The answer to the first question is: absolutely! Print coverage gets consumers aware of your company, product or service. Now let's have PR expert Marsha , Managing Director of Event Management Services, Inc. , a national PR firm, give you the answer the second question: Is there any positive value in appearing in newspapers and magazines? : 1. Anything written is perceived to be true. Building credibility is the cornerstone to a business's longevity. It is vital to have credibility in your industry because without it, your message will fall on deaf ears. One of the most valuable aspects of using a print campaign to get media coverage is that anything written is believed to be an absolute fact. " Therefore articles you've written that get published or articles with quotes from you gives you immediate positioning as an expert in your field" says Marsha .

2. Attractive demographics. There are more titles than ever before packing the racks at your local newsstand. Newspapers and magazines are scattered all over the floors and filling the racks with more titles than ever before. "With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from politics to science , print media hold mass appeal as a key source of entertaining and educating " says Marsha ,. 3. So many titles, so little time. How great is it that there are so many different newspapers and magazines to target - the trade publications of your industry, daily newspapers, monthly magazines. Marsha , adds, "You are spoiled for choice sometimes with the print medium ." With so many choices there are great opportunities when it comes to targeting the perfect ones ! In the world of print, the more choice there is, the more opportunities you have to penetrate niche markets.

4. Email Your Interview. Do you think that you are too busy to talk to journalists? Are you afraid of saying the wrong thing? "Another great aspect of the print media is that many interviews are done via email so when this happens it gives you a chance to carefully consider and reconsider the best way to convey your message within the construct of the question", says Marsha . Email interviews are becoming the norm and really help you by providing the time to answer the questions adequately.

5. All publications have opportunities for you! It is common to think that if you are not going to be featured in a mega popular print publication than your print PR campaign is not worth your while - 'I want PEOPLE or Nothing!' It is true, coverage in a huge national title can be phenomenal, but you may be missing a huge segment of your market! " Don't discount coverage in small publications", says Marsha ,. "Every inch of every paper is extremely valuable and will help you build a profile that the media cannot ignore. "

So now you are ready to get writing! If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Marsha is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without budget busting monthly retainers.