If there was ever a summer designated as the year of the blockbuster, super-hyped, mega, big-time movie packed with amazing special effects and will make a gazillion dollars by the end of its first day of release, well, 2007 would be it. With sure-fire hits like Spider-Man 3, Shrek 3, Pirates of the Caribbean 3, Harry Potter whatever and Transformers, it looks like 2007 will definitely bring in the big dollars. And, of course, those big profits aren't exclusive to the big screen itself.

Once those movies are released to the public, and sometimes, even before that, the cross-platform marketing will surely begin. You'll be bombarded with requests and orders to download the hit theme song from each movie onto your Apple iPod Nano. There will be the home video game ready to play on the Xbox 360. If you just can't take the time to sit at home and play, you can enjoy the Sony PSP version of the movie game. And for those people who simply can't wait, they can download the movie trailer and watch it on the Digital camcorder feature of their phone.

Even though all these movies will be playing in theaters, people are simply going to see advertising and marketing for them wherever they go. And more interestingly is that people will be exposed to movie marketing as well, regardless of what type of electronic device they decide to use. It does not matter if you use an iPod Nano, you'll get some kind of marketing sent to you. If you visit your favorite store or refurbished electronics retailer looking for the hottest game for your Xbox 360, you'll see posters promoting the official video game of the movie all over the store. And the same rings true for the Sony Playstation Portable as well.

Today's electronic devices are now places to get the message across. The new Harry Potter video game for the Sony PSP might have snippets of the film placed in there in order to entice the viewer to check out the movie itself. And maybe commercials for the new Harry Potter movie might have a website posted where people can download the latest theme song onto their Apple iPod Nano. And don't forget sending text messages and getting video alerts on the Digital camcorder area of your cell phone for the latest Spider-Man news.

It all boils down to being connected in today's modern world. Because if you are hooked up with an Apple iPod Nano, Sony Playstation Portable or a Microsoft Xbox 360, you are a potential target consumer. Now, being subjected to all these advertisements and media messages are one thing, but reacting to them altogether is a subject best saved for another day.