Good writing is not enough to be a good copywriter. There are other skills that are every bit as important if you want to advance as a copywriter. This article includes seven ways to improve the marketability of your writing.

Your copy needs to be search engine friendly to appear high in search results, so you need to learn to do search engine optimization. Make sure that you use good keywords and spread them throughout your articles effectively.

Your copy needs to be easily readable by your readers. Make sure your sentences are short and that your text is broken up with bullet points and sub-headings to make it easier to read. Copywriters say that less is more. Don't use the passive voice; use the active voice and words that suggest action, because they are more likely to get consumers to act and to buy your products.

Know your readers. Make sure that you take time to know your customer. This way, you can carefully choose the words and the pacing that will be well-understood by your readers.

Work subtle sales pitches into your copy. Copywriting is one part skilled writing and one part marketing prowess. Highlight the advantages of your products and services. Make sure that the reader knows why your product is superior, and it will sell itself.

Establish trust. You must make it clear to your readers that you are promoting something credible. Incorporate research studies and testimonials to convince your target market that your product works and what you are claiming are true.

Make sure you know the product well. The most important factor in writing good copy is to have an excellent feel for the subject of your article. Research the product and delve out as much data about it as possible. You need to be confident in the product yourself, because your attitude will show through in your writing.