Most marketers now understand that an informative article distributed to the best spots on the web will get you a lot of attention and drive visitors to your site.

But everyone does not have the time to create articles, and most do not have the skills to put an article together correctly - so it generates the most effective kind of attention both from human readers and search engines.

If you lack either the resources or the time to do your own article marketing you should look for a company with extensive article marketing experience. They will be able to create tightly focused articles and distribute them in the most effective way.

The most effective way is to either create or have a professional writer create an article for you that will focus on a topic so it zeroes in on the correct keywords. Your article should be readable, interesting and search engine friendly. It should also have the right number of keywords placed in the most effective places.

And then it is important to distribute your article to as many unique article websites as possible so you get the greatest amount of exposure. There are numberous article websites and article archives that will publish your original articles. That will give you significant exposure and many inbound links to your web site. Inbound links are important because they will influence the search engines to give you better positioning in searches.

You should also make use of techniques that will help you avoid the duplicate content filter. This is a process used by the major search engines such as Google, Yahoo and MSN to determine if articles are simply duplicates of each other. If the search engines find hundreds of duplicates of your articles you will not get full credit for the links on most of the articles and this will seriously impact the effectiveness of your article marketing.