Although Google provides some of the best free webmaster tools available, most people are not aware of them. Moreover, many webmasters who are aware of them have not taken the time to investigate the potential of these free tools. What ever the reason for not using Google's tools, webmasters who do not use them are placing themselves at a major disadvantage to those who do. In order to access these tools, all you need to do are two simple things. First, you must get a free account with Google, as they are available only to registered users. Second, get an Adwords account with Google even if you do not anticipate any advertising for your web site. This step is so that you will have access to some of their most powerful webmaster tools.

Whatever your internet business, it is critical that you understand how to do keyword research. Effective marketing requires close attention to this basic aspect of online business, but fortunately Google offers a free service to assist you. Their free keyword suggestion tool will assist your research greatly. You can locate this tool by using "Google keyword suggestion" as your search term in the Google text box, and then following the link in the first of the search results. Using this tool can reduce struggling with your business.

Your Adwords account will also enable you to acquire powerful site analytics software which will enable you to track visitors to your site. Most software such as this would cost several hundred dollars, but this free software allows you to not only see how visitors found your site, but also whether they become customers or provide leads to your site. The best webmasters will avail themselves of this potent, yet easy to use tool.

Webmaster tools is a recent addition to their collection of tools that enables you to obtain a list of pages on the internet that link directly back to you, find out how many pages you have in your index, and figure out any noticeable problems with your pages. Google recently created this tool to aid us in the endless hours of archiving, indexing and troubleshooting our internet web pages. In some opinions, this tool is more valuable than Google itself, with relation to why your page does or doesn't rank in top brackets for web searches.